Limited edition rainbow Mardi Gras cans will be available from February through March.
Following the success of 2015’s limited edition can, V Energy will be releasing a Mardi Gras-themed rainbow can in the Sydney CBD and surrounding suburbs.
The cans will be available for purchase in Caltex, BWS and selected convenience stores from February into March, until stocks last.
Tying into the long-running V Energy advertising campaign, "The Massive Hit That Improves You A Bit," this year at Mardi Gras, V Energy will be demonstrating the “The Fabulous Hit That Improves You A Bit.” Look out for V Energy making people just a bit more Fabulous at Mardi Gras Fair Day on Sunday 21 February.
This is the second year that V Energy has produced the rainbow version of V Energy. The cans will be given out at Fair Day and to participants of the Mardi Gras Parade, ensuring they get the Fabulous Hit they need to carry them through the night.
V Energy is supporting their partnership with Sydney Gay and Lesbian Mardi Gras in February and March with a Sydney focused media campaign including Out Of Home, Gym media and gay and lesbian press and websites through Pink Media Group.
Marketing Manager of V Energy, Craig Harkness, said, “At V Energy we’re proud to continue our sponsorship again this year, and with these celebratory cans, we hope to help parade goers and Sydney-siders feel a bit more Fabulous!”