A San Francisco ad agency creates #WeAreClouds to address the issue.

At a time when assigned gender is a hot topic at the networks and beyond, San Francisco ad agency Odysseus Arms was entrusted with creating all the video advertising for Caitlyn Jenner’s initial Keeping Up With the Kardashians special “About Bruce”.

The agency produced the network ads for Caitlyn’s transgender identity series “I AM CAIT“, which also won Caitlyn’s approval. The last series is currently airing on E!

With Caitlyn’s blessing and using network footage, Odysseus Arms created a PSA titled #WeAreClouds, launched on YouTube in December 2015.

The three-minute video features Caitlyn Jenner and several children experimenting with assigned gender. This  PSA is intended to address the tragic problem of transgender suicide.

Watch the video below.