The Animal Effect App is a unique application created solely to provide easy access to animal related news and events to animal lovers, animal advocates and animal organisations.

40 Major Animal Organisations in Australia Collaborate to launch Animal Effect Smartphone App on World Animal Day Over fifty major animal organisations have joined this initiative by becoming registered event organisers to increase communication, synergy and collaboration between the Animal groups and their followers.

Missy Higgins supports the Animal Effect Smartphone App and is donating 20% of net sales raised through her promotion to assist the vital work of Animals Australia.

On World Animal Day in October,  forty major animal organisations in Australia will collaborate in an extensive online launch to celebrate this new technological platform for $1.99 for four days.