Google is launching a campaign called ‘legalize love’ in an effort to achieve equal rights for its LGBT employees.

In an effort to achieve equal rights for its LGBT employees, the campaign kicked off in Singapore and Poland last weekend, with Google planning to expand the initiative to every country where the company has an office,  with a focus on places with homophobic cultures, where anti-gay laws exist. 

Mark Palmer-Edgecumbe from Google outlined the initiative at a Global LGBT Workplace Summit in London saying that:. “We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work.”

Google’s strategy will include grassroots campaigning and partnerships with companies and organisations that have a proven record of LGBT inclusiveness,

Palmer Edgerton said Google decided to launch with Singapore as: “Singapore wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”