Lush invites couples to come to their stores to kiss and talk about supporting marriage equality.

Lush has turned all of its stores across Australia into campaign centres where people can drop in to learn about marriage equality and sign a petition asking the Australian government to take action and remove discrimination against same-sex couples from the marriage act.

Lush has devoted their window displays to a ‘We Believe’ campaign professing the company’s belief that all deserve equal rights.

On Saturday, July 14, Lush is inviting people to enter their stores to participate in a ‘kiss and tell’ protest event and sign the petition for marriage equality.

The campaign mirrors one run by the cosmetic company’s US and Canadian stores.

The company has also launched a new soap to commemorate the day – the Freedom Foamer – with 100% of the proceeds of sales going towards Australian Marriage Equality’s campaign to end marriage discrimination.