Fitness First’s Head of Marketing, Anthony McDonough, said that the organisation was proud to be associated with the festival and to support the LGBTQI community.

“Being involved as a major partner of the Sydney Gay and Lesbian Mardi Gras is an incredible opportunity for Fitness First,” Mr McDonough said.

“We have an exceptionally diverse member base and workforce, several of whom are a part of the LGBTQI community. We must show our support across a broad spectrum of community activities and share our fitness expertise with everyone.”

Sydney Gay and Lesbian Mardi Gras CEO Michael Rolik said that the Mardi Gras team are thrilled to have Fitness First on board as their official fitness partner.

“We are so excited to welcome Fitness First –the support of our major partners helps make the entire Festival possible.”

“The Fitness First sponsorship is a great brand alignment for Mardi Gras. Health and fitness are important to many members of the community. Together with Fitness First, we’re pleased to promote a fit and healthy lifestyle and help to put ‘fitness first‘ this Mardi Gras.”

As part of their sponsorship, Fitness First will have an exciting presence at Fair Day, hosting several dynamic movement workouts and fitness challenges in true Mardi Gras style.

In addition, critical members of Fitness First’s Senior Management Team and support office, club staff and members will proudly participate in next year’s Parade, with a very cool float to look out for.

In the lead-up to the Mardi Gras celebrations, Fitness First will be announcing more details for several promotions, including:

• ·  ‘Fit & Fab’ Mardi Gras boot camps across a number of locations
• ·  Short-term memberships for international visitors to Sydney Gay and Lesbian Mardi Gras
• ·  The opportunity to win a place with the Fitness First team on the Parade float
• ·  Free Fitness First ten visit pass for all Mardi Gras volunteers, for access to Fitness First Passport clubs across Australia. 

  The Sydney Gay and Lesbian Mardi Gras Festival begin on 9 February 2014. For full event details and information for the 2014 Sydney Gay and Lesbian Mardi Gras, visit www.mardigras.org.au. The news of Fitness First’s sponsorship of Sydney Gay and Lesbian Mardi Gras comes as Fitness First continues to reinvent their brand and clubs to align with members’ needs. It also follows the announcement of Fitness First’s naming rights sponsorship of the Corporate Triathlon National Series – with more to come.