Former LOTL cover girl Ruby Rose has teamed up with JVC to bring the music festival experience straight to you (literally).
It’s called the Bustival, and it promises to be Sydney’s newest pop-up music festival, created by JVC, curated by Ruby and driven by public voting.
Bustival will be a one-day portable event on a bus travelling to various destinations in Sydney and featuring Ruby as a DJ.
Music fans, festival-goers and Ruby Rose followers will be invited to co-create the experience from the music mix Ruby plays to the destinations the festival visits.
Rose said of the partnership, “Music is my passion and I know people often find it difficult to get to the major festivals, so this time we’re bringing the music to the people.” She went on to say, “Life is all about spontaneity, spending time with friends, capturing a moment in your life, and sharing experiences – and Bustival encapsulates that.”